Being data-driven enables companies to organize and then examine their data with the goal of better understanding their business and therefore better-serving customers. McKinsey recently reported that those companies who personalize their marketing based on data can reduce customer acquisition costs by up to 50% and improve revenues by as much as 15%. Data is a critical asset that supports more informed decision-making, enhances operational efficiency and drives better business outcomes in today’s competitive digital age. Embracing a data-driven culture transforms business operations, improving performance and driving distinct competitive advantages. This principle is no different for MVNOs, where unlocking greater control and deeper insights for your MVNO will be essential in driving differentiated success in today’s saturated MVNO landscape.
Analyzing your MVNO business the OXIO way
OXIO’s Telecom-as-a-Service platform has been built so that any brand or enterprise can start embedding connectivity into their offering to customers, no matter their telecom experience. Therefore, companies new to telecom might lack the necessary expertise to effectively analyze an MVNO business immediately.
As we know, telecom can be complicated and at times, overwhelming, even for those who have experience working within the industry. If you’re a business looking to embed connectivity into your offering and are new to telecom, partnering with a provider that has the ability to make things as easy as possible for you to understand your new mobile business, will be critical for success.
Gaining access to business data that is presented and visualized in a consumable way, is not always a given in the SaaS technology world, and definitely not a given in telecom. Not all SaaS and telecom companies establish a data culture early on in their product development, making it hard for their customers to get the data and analytics they need to make informed decisions.
At OXIO, we have a dedicated data and analytics team who work hard to make sure our customers have the data and insights they need to be successful as an MVNO and today, we’re excited to launch our latest product feature – MVNO Dashboards.
Insights for your MVNO with MVNO Dashboards
MVNO Dashboards give our customers easy access to powerful data and visualizations that enable them to quickly assess the health of their MVNO business, no matter their telecom experience.
Accessing and understanding telecom data around lines, user plans and consumption all through one intuitive interface, enables our customers to make informed business decisions, bolster strategy and identify trends that might be occurring within their end-user base.
Insights from OXIO’s MVNO Dashboards include:
- Line data – understand how many active, new and churning lines you have
- 45-day retention – get a deeper understanding on customer loyalty
- Plan utilization – know which plans are most popular with customers
- Consumption by time distribution – get granular data for data, voice and SMS usage
With OXIO’s MVNO Dashboards, having a holistic view and gaining insights on your MVNOs performance has never been easier. Our self-service dashboards are easy to use and are designed to standardize business metric terminology, ensuring consistency and clarity across your internal reporting.
Enriching business data and customer marketing programs
Not only can OXIO users access their telecom data within our MVNO Dashboards, which can be used effectively on their own, but they also have the ability to extract data reports via our easy API. This enables businesses to integrate their telecom data into their own data warehouse or CRM, helping to enrich overall business data and strengthen customer marketing programs.
MVNO Dashboards are available to all OXIO BrandVNO customers with active mobility/MVNO lines. For more information on how OXIO can enhance your connectivity offering, with access to a comprehensive suite of personalized tools tailored for MVNO success, contact us today to learn more.
